One of the elements contributing to the solid foundation of small business success is SEO (Search Engine Optimization).
When a business performs its SEO very poorly, then they risk losing out on potential business. Have you seen a fantastic TV show that airs on an unclear channel in the night? There are two outcomes for this company, they won’t get any following, and they will waste money.
The same applies to entrepreneurs who have an excellent product or service offering. If your SEO practice is weak, then nobody will know what you’re selling or offering.
There will be a surge in website traffic, brand visibility, and increased revenue when SEO is done most appropriately.
Here are tips that can help any time-strapped entrepreneur scale-up:
The Focus should be on Technical SEO
This process involves the process and optimizing and structuring your web pages so that Google’s spider web crawlers would be able to read and index your website. What the crawler does to your site is vital, so even if your writing is quite spectacular, issues found with your technical SEO will spell doom to your web ranking.
Kindly take stock of your content’s quality from a technical perspective before creating fresh content.
There are some of these issues that are best left for tech-savvy guys. However, you could ensure that the security and encryption protocols are up to date, the structure of your data, and page speed optimization.
If for any reason you don’t have this kind of expertise, you could merely;
- Fix broken and old links
- optimize old pages that aren’t performing well
- create a site map and send it to Google
- optimize your images too
We recommend that you do your research because some helpful tools could help you pull this off, and the actual fixing of these issues isn’t that difficult.
Direct your attention to local SEO
According to a study conducted by think google, one–third of all mobile searches are location-based searches. What Google does is that they prioritize local options when a mobile user enters a particular query.
Truth is the SERPs are teeing up small businesses to be successful with local SEO; hence it’s vital they these businesses take advantage of this opportunity.
One of the most critical steps to take regarding local SEO is setting up a Google My Business profile. Interestingly this is free to set up.
One critical aspect of setting up your GMB profile is the Q &A section. Here, you can proactively provide answers to potential questions you think might come up.
Moreso, when you do this, your potential clients won’t find it challenging to learn about your brand.
Lastly, you could also consider local directories as part of your local SEO options. Places like Yelp, yellow pages, and Trip Advisor are an excellent place to start.
Research on Keywords your potential customers could query
One of the best ways to write valuable content is by knowing and understanding what your ideal customers might be looking for. Thus, if you can do this well, the SERPs will have no choice but to promote your web pages to the top of the rankings.
However, to pull keyword research strategy off, there is a gazillion of tools that can help you do that, some are free while others are premium.
When you have identified these keywords, the next step would be to creating exciting and engaging content around these keywords.
Practice On-page SEO
The idea of on-page SEO is really about the words on your web page. Although the main goal here would be to create exciting and engaging content that will pull in traffic, it is, however, important to also structure your posts in a way that offers your website the chance to be found in the SERPs.
Some of the places to pay attention include:
- Ensure to optimize your page title and your headlines
- Make sure to make use f the proper header tags.
- Clean up your meta tags
You can begin by looking out for those pages that are most essential. If you want to speed up the process, you can use an on-page SEO tool to tackle it.
Make your content marketing is streamlined
The truth is, entrepreneurs and their businesses could be strapped for resources because it takes time and effort to perfect content marketing.
However, to get the most of all your content marketing effort, follow the tips below:
Make use of templates for your articles, landing pages, and all.
Rather than writing a very lengthy content, why not use videos. Videos tend to grab attention, and they engage better.
Leverage the power of social media and other channels of distribution. Never make the mistake of relying solely on organic search.
Although streamlining is an excellent idea to get things done in a much quicker way, nevertheless, never rule out the place of curating quality content and putting it up on your site.
Use links to establish authority
There is no better way of gaining authority than getting quality backlinks to your website. Also, Google understands the difference between quality and quantity, so you will want to make sure that you have an authority site link back to your website. This gives Google the indication that your site is worth reading.
If you want to build quality backlinks, you will need to develop an outreach strategy. You don’t have to go technical about this. Creating a local outreach is as simple as opening up a spreadsheet and listing all the contacts, emails, and phone numbers of all bloggers, events, and businesses around you.
Another tip would be to find out where your competitors are getting their links from and then shoot for those same places.
Finally, establishing your site as an authority takes time and effort, it's a process. And one of those processes is link building.
Adopting SEO practice might seem like most entrepreneurs would put off because of many activities that involve running a business. However, failure to adhere to these practices religiously would mean that you are leaving out a lot of money on the table for your competitors.
Why not start with these six tips to ensure that your potential customers would be able to find you online, and that will mean increased business.