Google Ranking 2019

Google Ranking 2019

How To Optimize Your Website For Google RankBrain In 2019

Gone are the days when classic search engine optimization tactics such as creating extremely long content, getting an extra number of backlinks, and focusing on lone long-tail keywords were completely relied upon. The invention Google RankBrain algorithm has since changed the optimization process. Continue reading to learn about new trends in Google Ranking 2019.

TrafficDom Google Ranking 2019

RankBrain is a machine learning program that assists Google to arrange its search findings. This program is able to understand the objective behind search questions, analyze user’s actions and ranks the results as they should.  RankBrain was unveiled in 2015 and is the third-ranking program after content and links.

When optimizing content and website for RankBrain, there are four main factors to consider which include; increasing Dwell Time, increasing Click-Through Rate, decreasing Pogo-Sticking and decreasing Bounce Rate.

Below are the main tips for search engine optimizing your website:

Use multiple phrases or keywords

Avoid majoring on a single keyword as using a similar keyword in an article has some negative effects. Instead, use different keyword inversions because Rankbrain understands different phrases or variants of the primary keywords. Furthermore, pogo-sticking and bounce rates of an article with a single keyword are high due to poor quality and can lead to a bad rating of such an article. Using LSI keywords instead could help a great deal as they inform RankBrain that you are searching for comprehensive content. LSI keywords help Google understand your page better.

Have Long in-depth content

The depth of content matters a lot even though many readers loathe reading long pieces of work. Informative in-depth content that is problem-solving and offers useful information does better in the search engine results page. There are also marketing benefits associated with in-depth content like better link building, increased social shares, increased online visibility, and better positioning of the site as reliable. Research conducted by Backlinko has backed the above to be true after getting views from users.

Freshness of content

Updating your website and answering or responding to readers comments are some of the great ways of maintaining already updated content fresh. In addition, occasionally adding new content is another great way to keep a website fresh. Other means through which a website can retain freshness are via encouraging others to link to your site by more click-through traffic, and through increasing social shares.


TrafficDom Search engine optimization Google 2019

Have an appealing introduction

The first few words give an overview of what the rest of the article will be. The introduction acts as a hint of the content that the reader is about to engage. If an introduction is poorly done or it contains vague words, then chances of the reader getting pissed off are extremely high who simply go back to the SERP to get more meaningful content. The introduction should not only be interesting but should also be appealing enough to capture the attention of searchers. A good introduction should, therefore, be a summary of the content following it. This delicate balance can either mean winning or losing.

Increasing brand awareness

Sites that brand products are likely to have higher traffic. Branding paints a certain picture of how products look like in customers minds. This altogether helps such a site have an enhanced click-through rate.  Social media can help to expose a brand through tips like social sharing which persuades followers and fans to share some of your posts, creating quality content that’s valuable and one that enhances trust, creating contests, engaging people, offering free demos, and asking queries which often attract a hundred percent comments more than normal posts

Improve dwell time

Dwell time is a vital factor and one that RankBrain treat’s with a lot of seriousness. Including quality photos/videos and having properly written paragraphs are some of the important tools that can make a user or reader stay long on a site. Readers will always dwell on pages or results that are easy to browse. No wonder the popularity of list-based posts has increased as such posts are simple to consume. The more a reader dwells on a site, the more the score metrics resulting in a higher ranking on Rankbrain.

Perfect your title tag and Meta description

The need for an appealing headline cannot be overemphasized and in this case, we more often than not judge a book by its cover. What displays after a SERP is the title, and it determines if you’ll click open that page. Research shows that only a small fraction from a group of ten people will finish reading an article after clicking its title. Ensure that the headline is captivating and persuasive.

Right after the headline is the Meta description which should be well summarized using the recommended characters (approximately 155). It should also contain the content therein and what it offers to the reader. You must make it interesting enough to make the reader read through the whole article. Ensure you write a charming description by mixing keywords with actionable and compelling words like ‘Read on’, and ‘How to’.  These words will undoubtedly add more traffic to your website.


RankBrain Google 2019 TrafficDom


Link internal pages

 It is necessary to link in sync with humans when optimizing for Rankbrain. Readers ought to be made aware that there is content which they could find helpful too. This will avoid a hundred percent bounce rate. Linking one page with another will help search spiders crawl better. To incorporate readers who may not be able to link pages together, it is advisable to give directions despite reading and liking your post.  Do so by telling them to use options like “Recommended Read” or “Also Read”. Afterward, ensure to finish your post with a Call to Action and lastly, put in a related post doodad at the end of your post.


RankBrain has not changed Search Engine Optimization. It focuses mainly on delivering relevant and high-quality results to its users without any human interference. As an individual writer, blogger or any other person posting on websites, you only have to make sure that you produce content that can be ranked on RankBrain.


Please follow & like us 🙂


7 Signs to Watch Out For: Is Your Marketing Company Hurting Your SEO?

So your online business has grown so much that you’re ready to take your SEO efforts to the next level …


SEO in Time of COVID-19 – How a Pandemic Changed User Behavior

In the midst of the health crisis, economies all over the world are left in ruins. The gloomy business landscape …


Social Media Strategies for SEO – Work Smarter not Harder for a Stronger Online Presence

In the old days of SEO, marketers relentlessly chase one new-fangled SEO strategy after another in an effort to boost …


User Intent and SEO – Boosting Your SEO Efforts by Understanding Your Target Audience

Back in the day, Google would depend heavily on backlinks and text data to determine the search engine ranking of …

10 advanced SEO techniques that will double your search traffic

10 Advanced SEO Techniques That Will Double Your Search Traffic

In today’s fast-paced environment, the goal of every SEO agency, every entrepreneur and every artist is to improve their search …

6 Small tip how to do best SEO practice

6 small business SEO tips for time-strapped entrepreneurs

One of the elements contributing to the solid foundation of small business success is SEO (Search Engine Optimization). When a …


SEO Traps That Will Decrease Your Ranking

10 SEO myths that will limit your google ranks in 2020 It is no secret how important SEO is for …


Popular Visual Trends in SEO

Popular Visual Trends in SEO             Creating your content in such a way as to maximize SEO is more important …

Search engine optimization prefer written content

Why Search Engines Still Prefer Written Content

Why SEO Is Important In Content Writing The past few years have seen video content exploding in popularity. It is …

TrafficDom Google Ranking 2019

Google Ranking 2019

Google Ranking 2019 How To Optimize Your Website For Google RankBrain In 2019 Gone are the days when classic search …

online reputation trafficdom

Online Reputation

Online Reputation Do you know what your customers think about your brand? You may think that your brand is the …

TrafficDom voice search and People

Voice Search

Voice Search & What You Should Know About It For 2018 Advances in technology have introduced innovative ideas and products …

Website architecture Trafficdom

Link Building SEO

Link Building for SEO – Learn the Tricks Quality backlinks are mandatory for SEO campaign to be successful. That being …

SEO Trends TrafficDom

SEO Trends

SEO Trends in 2018 As SEO continues being sophisticated, most businesses are now using a combination of the proven strategies …

Wordpress Dashboard

How to Create a Website

HOW TO CREATE A WEBSITE This is a complete guide how to create a website. STEP 1: CHOOSE A GOOD …

TrafficDom tips how to increase website traffic

How to Increase Website Traffic

 How to Increase Website Traffic A steady flow of traffic is what every website owner wants. Without traffic, it is …

Google Https protocole is require

Google Require HTTPS

  Google Require HTTPS for Secure Data In January 2017, Google announced that websites that do not have HTTPS are …

Keyword planning image

Tips to Do Best Keyword Planning

Keywords planning is very valuable in SEO including content marketing campaigns. Keywords are fundamental in finding information on search engines …

Google ranking 2018

Google Ranking 2018

Google Ranking tips for 2018 Every business wants to dominate Google search results. That’s why business owners are always looking …

SEO takes time and why

Why SEO Takes So Long?

Why Search Engine Optimization Takes So Long? The main objective of using SEO (Search engine optimization) is not only to …